Glow Bugs was an endless runner free-to-play game with in-app purchases that supported cosmetics as well as elements that influenced gameplay. The game was pieced together using pre-built screens that were then seamlessly stitched together to create a different game every time, but ensuring the gameplay was interesting enough to encourage players to play over and over.

Creative direction, Game design, UI/UX design, Interaction design, Asset creation, User research, User flow, A-B Testing.

The userflow was failry straightforward. We wanted to encourage players to continue to spend in game currency during a playthrough so we offered a place to continue playing from where they failed by spending soft currency.